Understanding the Groundswell: Chapters 10-12

The last three chapters of  Groundswell: Winning in a World Transformed by Social Technologies looked at how the groundswell can transform. Spicificly on how the consumers can drive the market including the demand for a product and the companies image. Since the use of more non-traditional forms of communicating are being used, the companies need to be both aware and engaged to what is being said about them on the World Wide Web. This is the key to the groundswell.

Remember while many people will have positive comments to make, others won’t and knowing about these comments and responding to them are very important within the groundswell. By monitoring social networks, such as twitter or facebook, for what is said and simply listening to what the consumers are saying, companies will be better equiped for todays market. Thus, they will be able to better reach their consumers.

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One response to “Understanding the Groundswell: Chapters 10-12

  1. I think this book poses some great strategies not only for companies, but for the public as well. We all know that what we post on the Internet, including social networking sites, cannot be taken back or erased. Regardless of whether the information is anonymous, it is still visible and can still hurt a company’s image. Just as you said, “many people will have positive comments to make, others won’t and knowing about these comments and responding to them are very important”. Even though not all companies have social networking accounts, there is still change that somewhere out there, people on these sites have things to say about them. I completely agree that by monitoring these sites, companies will be much better equipped for today’s market which is beginning to include all social networking sites. Lately a lot of my classes have been talking about how the public now holds the power, and how companies must be weary. But if companies could just interact through these new mediums, the power could be a little more even.

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