I’m sure that you are all aware of the “Tiger Woods Scandal” that broke back in November 2009. Well, his infidelities are still being talked about to this day. I have even read somewhere that there talk about a book or movie being produced based what he did.
When the story broke, many people were shocked that “golf’s golden boy” with the squeaky-clean image could do such a thing. Many other professional athletes have found themselves dealing infidelity scandals. Tiger, had always maintained a relatively private existence for a celebrity. When the news broke, many people expected him to have some form of crisis management, but this wasn’t the case. Actually, in the three months that have passed since the news of his infidelities broke, his tactic has been to stay clear of the media.
Many public relations professors are calling this a huge “public relations disaster.” PRdisasters.com states that this is due to his advisors or Tiger “failing to understand the new media landscape’s hunger for every detail.” In my opinion in order for Tiger to get over this mess, he is going to need some major image control which should be concentrated on the comments that can be found on social networking sites. A good public relations team would benefit him greatly. If there is one tip that I could give to him it would be to speak to the public. He hasn’t been doing this and obviously this strategy isn’t working for him. People want to hear from him.