Chapter 3 of the book A Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay is about RSS feeds & blogs. This chapter, which is the longest in the book, is jam-packed with information about how to ensure that you gain a lot of exposure on the web. Below are a few of the things that I thought were some neat tips from this chapter.
- Make sure people know about your blog. If people don’t know about it and follow your blog you’re not getting your information out there. Make sure to look into the different ways to promote your blog. This is key!
- One thing that you might not think about before you post is to edit/proofread your blog post. Make sure you or your staff does this and remember that spell check doesn’t always catch-all of your mistakes. If y’all aren’t gifted with proofreading talents (like myself) hiring someone might be a good idea.
- Linking to other blogs or websites from within your posts and make sure to use keywords to link the website or blog within your post.
- One tool that you can use for promotion is your signature. Attach your signature at the end of each of your blog posts.