A Survival Guide to Social Media and Web 2.0 Optimization: Chapter 5

My social media class has been assigned to read the book  A Sur­vival Guide to Social Media and Web 2.0 Opti­miza­tion by Deltina Hay. This week, the reading assignment was over chapter 5. This chapter is about podcasting, vidcasting, and webcasting. Listed below are a few of the things that I thought were the most important points in this chapter.

  • Podcasts are a series of audio or visual files that are distributed over the internet. They are a lot like television shows or a radio broadcast because podcasts can be syndicated and you can subscribe to listen to them. However, you can download them and listen/watch them at any time.
  • The general plan for creating and promoting your podcast includes:
  1. Record and prepare a podcast episode
  2. Upload the episode to the internet
  3. Publish the epsiode to a blog, website, or service
  4. Create your podcast feed
  5. Burn your podcast feed to FeedBurner
  6. Promote your podcast on your website or blog, and in podcast directories
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