Podcasting has become a very popular form of social networking and can be contributed to the dawn of the iPod. But what are podcasts exactly? Podcasts are a series of audio or visual files that are distributed over the internet. They are a lot like television shows or a radio broadcast because podcasts can be syndicated and you can subscribe to listen to them. However, you can download them and listen/watch them at any time.
There is a lot that goes on behind the scenes of publishing a podcast. You have to decide what it will be about and then you need to develop shownotes. Shownotes are scripts that are used in order to make sure that your episodes stay on track. You also want to make sure that any music that you use is royalty-free and to give credit that you give the author credit.
Many companies are using more modern tools like podcasts in order to reach their audiences. It provides a very direct and consumer-oriented way to connect to your audience. Podcasts offer business a way to connect and listen to their consumers instantly and it also gives them a chance to answer these concerns on a later show. Because many companies are using podcasts in order to communicate to their consumers, public relations students should learn how to utilize this technology. It would be wise for public relations students to listen to podcasts that are produced by public relations professionals in order to better understand what the trends are out in the working world. Also, when you subscribe to listen to these podcasts, you are enhancing your presence and knowledge about the social networking world. I believe that this technology is only in its beginning stages and that this is something that we as graduating seniors will use a lot throughout our career.