A Survival Guide to Social Media and Web 2.0 Optimization: Chapters 11 & 12

If you’ve been following my blog, My class has been assigned to raed the book  A Sur­vival Guide to Social Media and Web 2.0 Opti­miza­tion by Deltina Hay. This week, my class was assigned to read chapters 11 & 12. This two chapters of the book offers the reader some important social media tools that can be used in order to pull it all together.  Listed below are a few of the things that I thought were the most imporant points in these chapters.

Chapter 11 Looks at Social Tools:

  • Social Calendars, these offere a great place for you to gain exposure to your audience. They allow you to post all of your upcoming envents and important dates. Google Calendars is one that I myself am familiar with.
  • Socail Pages, like Squidoo are similar to creating a page about yourself or your business, but instead you are creating a page about one particular topic. By doing this, you allow people the chance to search for either a particular topic or one person.
  • Wikis, Social Search Portals, &Virtual Worlds are a few other social tools that were mentioned.

Chapter 12 Looks at How to Pull it All Together:

  • The book gives 3 questions that determine if your website is optimized
  1. Can users interact with the content?
  2. Can visitors share the content easily with others?
  3. Does the site encourage collaboration?

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