A Survival Guide to Social Media and Web 2.0 Optimization: Chapter 14

My social media class has been assigned to read the book  A Sur­vival Guide to Social Media and Web 2.0 Opti­miza­tion by Deltina Hay. This week, the reading assignment was over chapter 14. This chapter is about how to measure your sucess in the Socail Web. Listed below are a few of the things that I thought were the most important points in this chapter.

  • Know what it is that you want your social media strategy to accomplish. This will help you to measure your sucess
  • Define your goals clearly as you plan your strategy so you will have a way to measure your ROI easily.

Some goals that you might want to include are:

  • Increasing Website traffic
  • Driving sales and new business
  • Monitoring brand awareness
  • Improving customer relations
  • Managing reputation
  • Establishing credibility
  • Creating buzz
  • Improving public relations

These are some tools to help you measure your sucess:

Tools to help you measure:

  • Google analytics
  • Google alerts
  • Google trends
  • FeedBurner
  • Blog Statistics and tools
  • Technorati
  • Blog Pulse
  • Twitter Search
  • Postrank
  • Xinu

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